Voice-Over

Fresh set of ‘irresponsible,’ ‘misleading’ promos draw UK advertising watchdog’s ire

Two online gambling operators recently received an earful from the Advertising Standards Authority (ASA) over promotions that the UK watchdog deemed “irresponsible” and “misleading.” First up is Gibraltar-based Coral Interactive, whose TV advertisement was banned for putting pressure on players to gamble. The TV ad in question was broadcasted on April 16, 2017, and featured stylized clips...

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Crabfest ads signal new Red Lobster focus

Red Lobster this month unveiled new television ads for its Crabfest promotion with tweaks that signal an evolution in the brand’s two-year-old marketing approach.  “When we launched the ‘Fresh’ campaign in 2015, we used new, modern food photography on a black background, and a new voiceover to capture craveabillity and the pure joy of eating seafood – and it worked really well,” Mark...

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The Stranger Things and Ready Player One trailers are the best and worst of nostalgia-driven marketing

At the 2017 San Diego Comic-Con, audiences got their first look at two highly anticipated geek-culture properties. Stranger Things, Netflix’s ode to Steven Spielberg and Stephen King, got a second season trailer exploring the show’s expanding mythos, set to the iconic sounds of Michael Jackson’s “Thriller.” And Spielberg himself took to Comic-Con’s Hall H stage to reveal a teaser for...

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LOL: ‘Star Wars’, Now with ‘Arrested Development’ Narration by Ron Howard

Posted on Tuesday, July 25th, 2017 by Ethan Anderton Though Ron Howard may best be known for his time spent as a child actor playing young Opie Taylor on The Andy Griffith Show, he’s also very well known for directing films such Apollo 13, A Beautiful Mind and The Da Vinci Code. Soon he’ll be known for taking over the Star Wars spin-off that is focusing on a young Han Solo after directors...

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Game of Thrones Screencap Breakdown: “The Queen’s Justice” Trailer

Now that “Dragonstone” and “Stormborn” have whetted our appetites for more Game of Thrones, let’s see what the trailer for “The Queen’s Justice” suggests about what’s coming. Clocking in at 26 seconds and containing 21 shots, the new trailer offers glimpses of scenes both new and familiar. Have a watch. Okay, let’s get to the breakdown. The first shot is from above...

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Love Island voiceover guy insists contestants love him taking the …

Comic Iain Stirling is famed for mocking the islanders and his witty commentary is a hit with viewers. But in an exclusive chat, he said: “Most of the ones I meet take it in good spirits. Especially now the voiceover is a better-known part of the show. “They know it is part and parcel of doing it. They actually look forward to it. They say, ‘I wonder what the voiceover guy will say about...

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