Jingle Belle of NKY hunting for contest win

Posted by on Jan 26, 2016 in Voice-Over | 0 comments

“J.G. Wentworth, 877-Cash-Now.” We all know the jingle, but a local voiceover actress is hoping to improve on what could be some of the earwormiest commercials of all time.

Angie Gillespie of Independence, Kentucky began singing jingles into a tape recorder when she was a child. She recalls making fake radio shows complete with commercials and mimicking all the voices in Toys R Us ads.

Gillespie now works at Soundlink Studios, but her passion for singing has developed into a career goal to write and record jingles. This is reflected in her email username, “jinglebelle.”

“Because it’s really hard to get into the jingle business, I like to enter these contests that pop up,” she said. “Usually every year, there’s between 10 and 15 jingle contests that come up that are sponsored by various companies.”

Gillespie won a jingle contest in 2014 for SafeAuto. She credits residents in the Tristate area for supporting her with votes.

“That was huge deal,” she said. “I poured by heart and soul into it. I sang, I played guitar.”

Part of the winning prize was to appear in a commercial. It airs for the first time this month.

But why jingles?

“I have massive stage fright. I tried the band thing for a year and my anxiety got the better of me time and time again,” Gillespie said. “Singing and talking in front of a mic is a whole lot less intimidating than singing in front of a crowd.”

In addition to performing in private, she approaches jingles like puzzles.

“Sometimes writing a small, catchy jingle is more of a challenge than writing an entire song. I love that challenge,” she said. “You have only a moment, just a few measures, to really evoke a feeling and sell a product.”

For the J.G. Wentworth contest, Gillespie said she put 40 hours into the jingle and received a lot of help to create the video commercial that goes along with it.

A local actor, Alicia Chilelli, stars in the video featuring Gillespie’s voice and instrumentals. Her friend, Kyle Schultz, produced the video. Schultz has also entered the contest with his own submission.

“We’re neck and neck right now,” she joked. On Jan. 25, their videos are sitting in third and fourth place.

At the time of this report, Gillespie has received more than 1,000 votes for her commercial. The video currently in lead, which shamelessly features cute dogs, has garnered about 1,600 votes.

The contest ends March 11. Votes can be cast at jgwentworth.com/en/shotatthespot.

The grand prize for the contest is $30,000. And who knows, if J.G. Wentworth decides to replace their current ad campaign with Gillespie’s, maybe we’ll all be winners when her acoustic tune get stuck in our head instead of those infectious opera vocals.

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